Affiliate
Marketing
An
affiliate signs up for a specific program to market products
on a website, whether it's clothing, cosmetics, software,
or food. Once approved, that affiliate is given an account
where he/she may use text links or graphic ads created
with special HTML codes that, when clicked through, keep
track of visitors and sales. For every sale of a product
made through an affiliate site, the owner of the site
will receive a percentage of that sale.
Selling
products by others from your website
By
signing up for affiliate programs, you have the potential
to turn your website into a profitable venture. Amazon.com,
for example, runs one of the largest and oldest affiliate
programs, called Amazon Associates. Here, site owners
can link back to anything sold on Amazon.com (books, music,
videos, etc.) and receive a percentage of every sale sold
via click-through. Not only does this allow for money-making
potential, but site owners can find relative content via
Amazon.com to use on their sites.
Presently
there are thousands of product sites that offer affiliate
programs to sell a variety of goods, from clothing to
health and fitness accessories to computer peripherals.
There are also affiliate programs for travel and personal
ad referrals. Site owners interested in becoming affiliates
can visit a number of sites that host affiliate programs
for businesses. Clickbank, Commission Junction, LinkShare,
and ClixGalore are just four of many programs you can
browse for more information.
Need
some products to promote?
Here are some great products
that pay some of the highest commissions in affiliate
marketing, I just made $100 commission from their
newest product.
Clickbank
is one of the biggest marketplaces for e-products and
affiliate programs. The affiliate programs are simple
to join but to make money you need to steer away from
the pitfalls that can quickly drain your money and time.
To
make money online the need to identify printable programs
is imperative since you will (or at least should) be putting
some effort into marketing the chosen program - otherwise
you won’t be successful.
If
you choose the wrong program.. the lame product or the
passé offer that has multiplied itself into countless
clones throughout the web.. your money and time will effectively
be wasted.
The
Clickbank marketplace has some basic statistics you can
use to find a suitable program. The “Payout stats”
tends to draw attention. For a popular product it might
look something like:
“PAYOUT
STATS: $earned/sale: $ 29.00, %earned/sale: 75.0 %, %referred:
80.0 %, gravity: 390.00”
The
first part: earned/sale $ is the average amount earned
per affiliate for each referred sale net value, meaning
what you can expect to get for a sale
The second: earned/sale % shows how much of the total
sale value you will be getting
The third: referred: % shows how much of the publishers
sales comes from affiliate programs (not a very dependable
figure)
The last one: gravity: 390.00 points to how popular and
effective this affiliate program/product is in relation
to affiliate sales. It is based on a number of variables
such as affiliate popularity, sales value over x-time,
etc, and is not a absolute number of how many affiliates
are making sales, rather it is a weighed number against
the variables…. In short it points to how many sales
have been made.
But all of the above only serve as indications. Much more
important is the actuality or freshness of the product
and the affiliate support / resources supplied by the
publisher.
The most important parts to focus on are the publisher
support – do they supply marketing tools, give-aways,
banners, sales letter etc you can use? What do the landing
pages look like? Some supply brandable landing pages which
are a cool feature and easy to implement.
All
landing pages MUST BE UPDATED. There are loads of publisher
programs you can join as an affiliate that have landing
/ pitch pages that are copyrighted 2005, 2004 or even
earlier.
What
does this tell the shopper you have managed to funnel
to the page? Do you think they will bring out the credit
card and send you some money?
Bottom
line: Think as the end-consumer in all instances and you
will reap the profits. Be dazzled by the bright lights
and you will not.
John
Bowman writes forhttp://www.ibseo.com on topics of how
to make web money, online marketing tools and simple seo
tactics.
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